With many sites offering step-by-step guides on how to make a blog, everyone now thinks it is simple to gain an online presence, however the competition is now larger than ever. So how do you ensure that your blog is of high enough quality in order to get better rankings on search engines?
No matter how good your site is, you will hardly get any visitors if anyone can’t find it through Google or other search engines. Search engine optimization (SEO) refers to the process of making your website as visible as possible in search engine results pages (SERPs).
The question is, how do you go about it? So, this article will explain eight quick ways to optimize your blog posts for SEO.
Use Relevant Titles
When you’re writing a new post, consider its title. Not only should it be relevant and exciting, but it should also include relevant keywords that can drive traffic. Focus on your company name, type of business, a call-to-action, or another keyword that resonates with your target audience.
Create Your Content from Keywords You’ve Properly Researched.
If you want your posts to rank high in search engines, you’ll need keywords. And not just any keywords, but relevant and well-researched keywords.
The most successful writers create their content from a long list of carefully selected key phrases. This helps them generate organic traffic on demand. When writing your posts, focus on using these phrases as often as possible, even in your headlines.
There are numerous free keyword research tools out there that can help you figure out what topics might resonate with readers. Knowing who you’re reaching before starting work is critical for creating better content.
Write Comprehensive Blog Posts
Long-form content tends to rank higher in search results compared to short forms? What does this mean? You should write an in-depth post and ensure your chosen keywords are somewhere in your text.
While creating lengthy posts, staying focused on specific topics is essential. Otherwise, your content may appear overly promotional and potentially irrelevant to readers.
Lastly, always include a call-to-action at the end of each post. This could be anything from a link back to your homepage or another short article on your site.
Include Images and Videos in Your Blogs Posts
It’s no secret that Google likes images and videos. They help make your content more engaging, attract more visitors and earn higher ranks on search engines. More importantly, they are proven to increase a website’s conversion rate.
But how effective is including images in your blog posts? According to Jeff Bullas, images increase the chances of people viewing your content by 94%. In other words, you are likely to boost your reach by 94% if you add visual content to your posts.
Don’t Forget About Page Speed.
As search engines enhance their crawling, indexing, and ranking technologies, page speed is becoming even more critical. A good rule of thumb is to keep your site loading as quickly as possible.
Take care when optimizing your page load times by making sure you reduce redirects and optimize images to load faster on any device. This will ensure visitors view your content and engage with it. These small changes will ultimately be worth their weight in gold.
Make Your Site Easy to Navigate
Ideally, your website should be well-organized so that visitors can find what they’re looking for stress-free. The structure of your site should make intuitive sense, like in a good novel, with chapters breaking up longer sections and headings breaking up chapters.
When readers can get where they’re going with just a click or two, they’ll be more than likely to stick around.
Add Relevant Internal Links to Your Posts
Internal links are one of many factors that search engines use to determine the relevance of your content for a given query. The more you can link your posts together using internal links, the better your search results.
Make sure you’re linking pages that pertain directly to what you’re writing about. If you keep doing it right, over time, Google may deem those links as valuable and rank them accordingly in their search engine results pages (SERPs).
Change Title Tags According to New Content
Each time you change your content, you should also consider changing your title tag. By using various keywords in these tags, search engines can easily find your site when someone is searching for anything related to your topic.
Even as you change your title tags, be sure not to overdo it on keyword stuffing. Just keep it natural and do what feels best.
Wrapping Up
To be a successful blogger, you need to deliver quality content that is both relevant and helpful. Make sure your audience receives value from your writing by optimizing your content for search engines and viewers alike. Making small changes like adding an image to your posts and using keywords correctly can hugely impact page views and ranking.
