How Mobile Traffic Growth At Risk will be described in this article. In its multiple recent report, “The State of Mobile 2023,” Semrush noted the emergence of a post-pandemic phenomenon that appears to be endangering the growth of mobile traffic. The smartphone has evolved over the past ten years into one of the primary information access points for millions of people worldwide. Due to its widespread popularity, predictions made since 2016 have suggested that it may overtake other search engines as the immediate source of information by 2025. But eventually, the projection would lose its validity.
The steep decline in mobile traffic—as well as the pandemic that pushed us to stay at home for several months—was not predicted by Nostradamus or The Simpsons, but Semrush’s State of Mobile 2022 report has confirmed it. Is it feasible that we’re heading toward an end-of-the-world scenario and that marketers would have to abandon all mobile initiatives?We have adjusted to the “new normal” throughout the past two years of the pandemic. That was simply becoming accustomed to how frequently communication and consumption dynamics were changing. Our forecasts for mobile traffic were based on current patterns, which did not account for how extreme a pandemic like the one we are currently seeing in 2020, 2021, and the upcoming years would be.
We initially refused to acknowledge or comprehend that the pandemic would persist for such a long time. We also didn’t imagine that once we were done, our daily lives and perspectives on the world would have changed to the point that it would be difficult to proceed back to the way we thought in March 2020, when the pandemic was formally declared.
Mobile traffic accounted for a significant portion of our strategic communication efforts at the time, and I’m confident that it still figures into our analysis and investment procedures. Given that, why is there so much fear in the wake of the decline in mobile traffic? I’ll next go through what Semrush discovered in their research and what it means for digital marketing.
What To Do About Mobile Traffic Growth At Risk
In this article, you can know about What To Do About Mobile Traffic Growth At Risk here are the details below;
The significance of caring for mobile audiences was already being discussed all over the world. This has been a top priority since 2016, according to studies that predicted cellphones would become the primary tool for information search and the significant investment made in their expansion. However, the pandemic’s arrival left us with a certain behavioral disorder that still affects us now, two years later. What connection exists between the pandemic and traffic? We initially noticed a decline in mobile traffic in 2020. At first, it appeared that the limits on leaving the house were related to the rise in online organic search usage. This is another aspect regarding Mobile Traffic Growth At Risk. Also check Book Bolt Alternatives
We are now in the double half of 2022 with more lenient traffic regulations and the expectation that mobile traffic will return. Nevertheless, it wasn’t. As we approach the middle of 2022, mobile traffic is still falling, shattering the hypothesis that using a computer at home was inextricably linked to being at home. The Semrush study also demonstrated how social media policies, paid advertising, and company budget cuts all had an impact on the mobile phenomena. And now let’s find out more about what the study says happened to mobile traffic.
Mobile traffic vs. pandemic
We must keep in mind that the decline in mobile traffic DOES NOT indicate that we have stopped using smartphones. Just take a moment to recall the final time you proceeded to the restroom without your phone. Yes, it is true that the epidemic encouraged us to utilize computers more frequently. In all honesty, using a computer for work, study, or information seeking continues to be more pleasant. However, this is not the immediate cause of the decline in mobile traffic.
Companies started investing more in technologies that would enable them to withstand the uncertain economic future as a result of the new consumption dynamics. Market study revealed that people were becoming even more attached to their smartphones in addition to utilizing them more frequently.
Why, then, is mobile traffic declining so dramatically?
In a poll, the Federal Institute of Telecommunications (IFT) of Mexico showed that more people are using mobile Internet for video calls, online shopping, banking, and other purposes. Only for more specialized usage of applications, the demand to manage life’s activities through cellphones increased by 200%.
The main issue is at hand.
Apps were having a hard time before 2020, but once the pandemic started, there was a significant recovery in which app downloads surged by 27% and have continued to do so ever since.
The breakdown of mobile usage shows that 49% of the time is spent using communication apps like social networks, 36% is spent checking email, and the remaining time is spent using apps for finance, health, education, news, cooking at home, games, and streaming, among other things. This is another aspect regarding Mobile Traffic Growth At Risk.
What do these statistics mean?
That more somebody than ever are using smartphones. To make room for the app industry, however, where the rigorous regulations of the algorithms stimulate the creation of content exclusive disclosure within the app, usage trends have slightly shifted away from organic mobile search. In the same way that social networks use techniques to stop brands from luring people away from their platforms.
Mobile usage heads in another direction
Since Google’s announcement in 2016 there has been continued concern about the expansion of mobile. According to the Semrush report, usage patterns are changing in favor of alternative options, which invites marketing teams to reconsider their initial assumptions about content and communication. Semrush similarly demonstrates that the fight for mobile traffic is still very much alive. Organic search traffic comes in second or third place for the majority of nations. As a result, it is meaningful to the conserve funding the plan; concurrently, we must create messages that improve other traffic-acquisition channels, such as Direct and Referral.
Since my objectives depend on this third organic channel, as an SEO expert, these data don’t make me the multiple comfortable person in the world. The survey also gave me some food for thought on the challenges we face in SEO today in the face of so many potent new channels for traffic generation.
This situation ultimately served as the primary impetus for further research into algorithms, language concepts, and the regional behavior of individuals and the market. We can also see from the Semrush graph how crucial it is to focus more on building brand recognition (direct traffic) and strategic connections with focused business propositions (referral traffic). Therefore, we are invited to educate ourselves on how to manage the other acquisition channels as SEOs and marketers. The variety of information sources has increased, and the smartphone has stood at the center of these changes.
How we’re adapting at rock content
The general level of traffic has been at a crisis point recently. Not just us either. also other businesses. We at Rock Content have properly invested in our organic traffic for years. Our ability to reach 7 million individuals each month with our blogs in English (EN – USA), Portuguese (PT – Brazil), and Spanish (ES – Mexico) is therefore not provided for free.
But we won’t lie; after eight years of blogging, we also became accustomed to the erratic dynamics of 2020, when our traffic increased by 200%. We are currently seeing problems since the statistics are acting more like they did in 2019 as opposed to maintaining the frenzied speed that the pandemic brought to traffic as a whole. On the other side, we discovered that mobile engagement itself did not shift as radically as Semrush stated in the report when we examined our traffic generation methods. As we can see, while the traffic to our EN (US) blog increased significantly, mobile’s % share of all media stayed largely same. Similar behavior was observed on both our PT and ES blogs. This is another aspect regarding Mobile Traffic Growth At Risk.
In our case, the study actually served as justification to continue working on the media ideas in which we had already been investing time and effort since 2021: our media plan and our aim to diversify traffic sources. This is true even though the report found a large decline in mobile traffic. We will undoubtedly keep striving for our organic growth of 20% quarterly in the United States for our English-language blog. However, we are also developing tactics to improve direct searches for our name, our content, and our products.
The main trends in marketing, business, and sales were incorporated into a section of opinion content that we created as part of the strategy. This type of content, which is not designed for SEO strategies, is bringing in more than 30k visits per month from the United States and is growing in traffic by 100%, 188% in Brazil, and 198% in Mexico. We won’t stop here, either. We also developed The Beat, a completely interactive newsletter, which sees a monthly increase of 15% in the number of subscribers. Additionally, there has been a growth in access numbers of 50% for the United States and 164% for Brazil. Here we go, Mexico! Also check Infusionsoft Alternatives.
Yes, the numbers appear little when compared to the impressive 7 million organic views, but they are increasing and engaging viewers in the manner that the demands of today’s information consumption require. So congrats to the Rock Content content team! We will undoubtedly be looking into ways to follow mobile trends as well.
What to do to comply with today’s mobile standards?
Being digital requires us to remain in touch with our consumers’ realities on a regular basis in order to determine whether market predictions match those for our particular niches. This is another aspect regarding Mobile Traffic Growth At Risk.
To gain ideas and keep informed about the world, it is crucial to pay attention to trends. The only way to avoid having to chase after traffic that isn’t necessarily having an impact on our outcomes is to listen to your audience and deal with their everyday concerns. We are prompted to consider mobile dynamics by Semrush. But how much of your digital strategy is actually impacted by mobile? Also check Quora Alternatives
Although traffic from mobile devices and other sources has decreased, it still accounts for a sizable portion of visitors to your website or blog. Users’ actions must instead be judged in accordance with the demands and realities of the niche we are targeting, not the pandemic.
For two years, the developments we saw in 2020 and 2021 represented the new normal. Let’s wait patiently to observe what happens in the world of digital consumption and communications going forward.
In contrast to blindly following trend waves, having strong data and actively monitoring your competitors and industry leaders through benchmarks will always give us greater perspectives of current results. specifically in light of contemporary events like the epidemic, which only served to raise difficult issues that have forced us to reconsider what we want from society.
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