Top Landing Page Types That Will Hook Your Visitors will be described in this article. Check these 17 exemplary landing pages to apply in the right place to help you reach your goal successfully. The landing page is crucial to a business because it is the gateway to increasing lead and conversion rates. Only the right types of landing pages in the right place will help you to reach your goal successfully. Keeping this in mind, I have covered the most popular landing page types for you.nMany have counted the types of landing pages in many ways. Some are 5, and some are 13. I’ve rounded up everyone’s counts and covered total of 17 types of landing pages here. Let’s explore the overview, purpose, essential elements, and examples of these 17 types of landing pages.
Top 10 Landing Page Types That Will Hook Your Visitors
In this article, you can know about Landing Page Types here are the details below;
1. Lead Capture Landing Pages
A lead capture page (or lead generation landing page) is a standalone landing page. It offers value to site visitors in exchange for their contact information—values like free classes, newsletters, white papers, etc.
The core purpose of lead capture pages are to generate leads and their contact information.
How to build a lead generation website
Key Elements
The key elements of lead capture pages are,
A clear and attention-grabbing headline
A brief description of the value you offer
A well-designed form
A prominent call-to-action (CTA) button
Proven Practice of lead generation
Example
Here is a lead capture landing page example.
It is offering its visitors a rowing-based fitness routine where the first class is free. This is a very engaging initiative to persuade visitors to fill out the form and take action.
2. Click-Through Landing Page
A click-through landing page is a intermediary page that directs visitors to click on the buttons or links. It drives them to another page of the website that offers incentives (such as a free trial, e-books, etc.).
Purpose
This type of page is usually used for marketing campaigns. That promotes products or services. And sometimes, collecting leads can also be seen as its use of purpose.
Key Elements
- The key elements of click-through landing pages are,
- Clear heading and description
- A persuasive sales content for the sales page
- A strong CTA
Examples
This is an example of a click-through Landing page.
This page drives visitors to their dashboard to start getting the service. In mid, visitors need to fill out a form to create a free trial, and that’s how moz pro collects lead information too.
3. Splash Page
A splash landing page is type of the landing page that appears before entering the main website. It also acts like a conversion focus page.
Purpose
The purpose of using splash pages is to display a message of welcoming, promoting, collecting information, warning, or asking for age verification.
This page captures visitors’ attention and directs them to act on desired content.
Key Elements
- The key elements of Splash pages are,
- Short and to-the-point message
- High-quality images or videos
- An exit link
H&M has placed this typical splash page at the entrance of its website.
It is a friendly way to collect visitors’ locations and drive them to the main website.
4. Squeeze Page
A squeeze page is a popup page on a website that seeks only the user’s email address. You will see the squeeze pages as a popup after entering the website.
Purpose
A squeeze landing page is very short and simple with a single focus of getting the visitor to the sign up for the email list.
Key Elements
The key element of the squeeze pages are,
- A strong headline
- Offer incentives
- Short and simple design
- Clear CTA
Right after entering the seed prod website, I was asked with this popup squeeze page to enter my email address to get their service.
It is indeed a great practice to squeeze pages.
5. Thank you Landing Page
A thank you landing page is actually a page of the website that displays right after the visitor makes an action.
It comes with a ‘Thank you’ and some encouraging messages.
Purpose
The purpose of this page is to thank visitors for their actions and encourage them to take further action.
Key Elements
The key elements of thank you landing pages are,
- A thank you message
- Additional Information
- Encouraging message
Example
I’ve included an example of a thank you landing page above.
How sophisticatedly Zack and Caitlin thank their visitors for choosing them!
It can inspire you greatly if you want to create a landing page like this.
6. Long-Form Sales Landing Page
A long-form sales landing page is a type of landing page, typically longer than traditional landing pages.
It discusses products or services in detail using various types of the content such as blog posts, videos, infographics, etc.
Purpose
The long-form sales page aims to educate visitors with detailed information in a mix of text, images, and videos to direct them to take action.
Key Elements
The key elements of a long-form landing page are,
- Benefits of the product or service in detail
- Engaging visuals
- A strong CTA
A few-section long Hotjar landing page is an excellent example of a long-form landing page.
It has various types of dynamic features and visuals to push visitors to take action.
7. Unsubscribe Landing Page
When a user clicks on a link from his email to unsubscribe from the newsletter, it drives him to a landing page. And this page is called the Unsubscribe page.
Purpose
The purpose of this page is crystal clear. It confirms that users want to unsubscribe from the newsletter and deliberate an opportunity to change their minds.
Key Elements
The key elements of the unsubscribe landing pages are,
- A clear unsubscribe button
- An explanation form of why the user is being unsubscribed and the feedback
- Link back to the main website
Example
It is an elementary unsubscribe landing page by ‘catch up Puma’s employee magazine.’
It contains a clear unsubscribe button and a brief detail about their magazine.
8. Coming Soon Landing Page
A coming soon and the landing page is temporary web page. It announces a new product or service is going to lunch to the audience.
It gives hype and engagement to the audience about the product or service.
Purpose
The purpose of creating a coming soon page is to build excitement and anticipation for a new product or service in the audience.
They can also help to collect email addresses and feedback from potential customers.
Key Elements
The key elements of the coming soon landing page are,
- A brief description of the upcoming product or service with a clear and concise headline.
- A CTA
- A countdown timer
Juicy is an excellent example of a coming soon landing page.
However, juicy did not include any timer but has announced that their website is coming soon. Besides, they have aligned a form to collect leads.
9. Product Page
A product and the landing page is web page that exists on the main website. It is a web page that speaks about a specific product.
A user can find all ins and outs of a product from a product page.
Purpose
The purpose of creating product landing pages is to let the customer know about the product before purchase.
Usually, a product page is found on e-commerce websites; however, several SaaS companies also can create such pages to showcase their product or services.
Key Elements
The key elements of a product page are,
- Product name, image, description, price, reviews, availability, shipping, and payment option
- Add to cart option.
- A purchase button
Orangina has covered their red-orange pulp product for the customers.
The product information is so detailed and sophisticated that anyone can get the info right and purchase.
10. Event Landing Page
An event website is a web page that sells tickets and promotes the event. Along with the promotion and ticket, it also deliberates the event details.
The only purpose of event landing is to convince visitors to purchase tickets for the event. It also works for event promotion. Also check Tools To Analyse Website Traffic
Key Elements
The key elements of an event landing page are,
- A CTA
- High-quality visuals
- Reviews from past attendees
- Blogs about the event
Example
Landing page type examples: event landing page
This event website sells tickets for the horse race event.
This website interface is quite scrawled but clear at the CTA. Besides, it has pointed out every detail of the event sophisticatedly so that visitors can get the event information easily.
How to create a winning Landing Page
It was a long journey of learning various types of landing pages, indeed. And now, I guess I have given you a scenario of what landing pages you should build now for your business.
So, if you are hooked, let’s have a quick overview of creating a winning landing pages using a drag-and-drop Website Builder.
Here I have aligned some quick steps that can help you in your landing page creation journey.
- Understand the Goal and the Target Market
- Have the Structure of the Page Ready
- Pick a Template
- Give Utmost Attention to the Header
- Write Copy Keeping Design in Mind
- Choose a Relevant Domain Name
- Optimizing for Mobile
- Quality Assurance
Land, Engage, and Convert
It’s time to take action. Create remarkable landing pages that will have your audience coming back for more.The stage is set; the spotlight is on you. Unleash your creativity, captivate your visitors, and make a resounding impact with every landing pages you create.
