This post will explain Guerrilla Marketing. What is guerrilla marketing, and how might it be used in e-commerce? Reeves and Sons Limited might receive a commission if you sign up for a service using one of the links on this page. For a successful ecommerce business, there are many different strategies to optimise your website and concentrate on providing the best possible consumer experience. But when it comes to insider tips for expanding your internet store, marketing always wins out.
What is Guerrilla Marketing and How can It Work for Ecommerce?
In this article, you can know about What is Guerrilla Marketing and How can It Work for Ecommerce? here are the details below;
Additionally, in a world saturated with advertisements, there is an increased need to be creative and original with marketing strategies, which has sparked the emergence of what is now known as guerilla marketing.
What is Guerrilla Marketing.
To promote a company, brand, or product, guerrilla marketing essentially uses “shock and awe” low-budget, high-impact marketing and commercial techniques.
Guerrilla marketing, in contrast to conventional marketing strategies, aims to surprise, dazzle, and most importantly, engage the target audience.
It aims to enhance a brand’s customer appeal while also developing a distinctive brand identity from the rest of the market’s competitors.
Tiers of a Successful Guerrilla marketing Campaign
In the end, your marketing endeavour must contain these three components in order to be effective, inspire engagement or involvement, and make a statement: It must be simple to perform or take part in. It needs to be really social. This is another Guerrilla Marketing
It ought to be enjoyable or amusing for the participants. The Ice Bucket Challenge for ALS is one guerrilla marketing campaign that perfectly combines all of these components. The only tools needed were a bucket and ice water, both of which were relatively widely available to everyone. It was really simple to do. Also check Digital Marketing Trends
It was highly amusing and social since participants called out friends to embark on the challenge and enjoyed pouring the ice bucket over their heads on Facebook. Participants were called out by friends. This campaign soon gained popularity, and today, unless someone is hiding under a rock, almost nobody is unaware of what ALS or the Ice Bucket Challenge are.
Social Engagement
The secret to any effective guerrilla marketing strategy is social engagement, which includes both in-person interactions and online views, likes, and shares via social media platforms. Facebook, Twitter, YouTube, & other social media platforms are increasingly used as advertising platforms, particularly for e-commerce companies.
The numerous commercials that are currently visible in the Facebook newsfeed and before each YouTube video demonstrate this. Unless something extremely unique catches our attention, unfortunately, very few of us actually pay attention to this form of social media marketing. This is another Guerrilla Marketing
However, the viral videos and posts that make us laugh or cry and that our friends “like” and share on their timelines on social media are what we actually pay attention to.
Because one of our friends in our social networks “liked” a brand’s webpage or product, which then appears on our social media newsfeed, we can frequently be attracted by some type of advertisement for a brand or product.
This “like” carries more weight than a generic endorsement from a big, faceless advertising firm because it comes from a reputable, well-known source.
Therefore, we are more likely to interact with the brand as a consequence of this than as a result of a cold and impersonal visual ad that appears in the newsfeed.
Enhancing Brand Image
But how can you entice consumers to interact with and “like” your brand? Everything depends on how you carry yourself. Your amazing logo, user-friendly e-commerce website, and memorable company name have all been produced. You’ve also completely optimised your website, selected a catchy domain name that fits your business and your budget, and it ought to do well in the SERPs.
Then what? What steps do you do next to continue developing your brand? The solution lies not just in how successfully you convey your carefully constructed brand image to your customer base, but also in how you make sure that this client base connects with this brand image. Or, to put it another way, it all depends on how consumers perceive your brand and what can hold their interest. This is another Guerrilla Marketing
People can only be moved by human interactions; this is the only method to do it. You’re probably thinking that it’s difficult to accomplish this when your e-commerce business caters to a global clientele.
But keep in mind that the same medium that makes it possible for your firm to succeed and links you to this base in the first place—the internet—will also connect your marketing efforts to this same market-base. Creating a buzz about your company can start in one place and “go viral,” or travel quickly throughout the globe, via the internet. Using social media sharing and video to engage customers with your company is one of the most effective ways to “go viral.” Also check affiliate marketing programs
The potential for guerrilla marketing methods has substantially expanded with the quick development of digital communication platforms, particularly in the new media industry. However, you can achieve this without a large budget or a professional film crew by just creating a local guerrilla marketing campaign, shooting it, and publishing it online to promote it. Bigcommerce, a massive e-commerce site, is a fantastic illustration of this.
The Bold Campaign by Bigcommerce
When visiting the Shop.org retail conference in September 2014, Bigcommerce ran a somewhat risky marketing campaign. They started their #BetterBackend campaign to advertise their ecommerce software backend technologies in an effort to stand out from the competition. Before the conference started, they had yoga practitioners hold postures while wearing yoga pants with the hashtag #BetterBackend emblazoned on the seat.
Additionally, they distributed peaches that were covered in their brand’s motto and insignia while wearing small panties. All of this included risk and had the potential to be offensive, but it was a calculated risk, and it paid off! The most effective guerrilla marketing efforts balance risk and return on a razor’s edge.
Their #BetterBackend hashtag had the seventh-most mentions throughout the conference, ranking eighth overall. The company had a 94% boost in social engagement thanks to this hashtag, and the little marketing campaign video that was made has received thousands of views.
In addition, within five days after the conference showcase, Bigcommerce gathered 142 business cards, received 35 requests for demos, and saw over 2,000 unique visitors to their website. Also check twitter marketing tools
Although their marketing ploy was local, it took place at a conference attended by people in the international sector, and the reach of their social media accounts helped it become a big part of an international marketing effort. Any e-commerce company could easily complete this.
You must first come up with a clever and interesting idea before utilising your online presence and social networks to spread that idea as far as it is possible for you. You will need to differentiate yourself from the competition in the crowded ecommerce startup market because there are so many of them.
So why not give your branding and marketing strategy some thought and imagination? The time, effort, and resources put into a truly creative guerrilla marketing campaign will more than pay for themselves.
