This post will explain campaign management tools. For teams and companies all around the world, campaign management tools are crucial components of campaign implementation. Whether you have a small or large team, campaign management tools can enable you to work more quickly and ultimately simplify your daily tasks.
You are aware of how difficult and intricate the planning of campaigns can be whether your employment involves agencies, marketing, or the creative industries (or if you work in those professions). A campaign is a series of acts made to advance a cause.
Using the New York City subways as an example, your company may start an advertising campaign aimed at raising brand awareness. That campaign would include several different elements, such as hiring and collaborating with a creative agency to produce the actual advertisement, choosing the ad copy, identifying your target market, choosing where you want it to run, or organising social media advertisements.
15 Campaign Management Tools In 2022
In this article, you can know about campaign management tools here are the details below;
Campaign Management: What Is It?
The process of organising and managing a campaign, from preparation to implementation, is known as campaign management. Teams must use effective campaign management techniques to navigate the overwhelming quantity of work that goes into each campaign. It can be challenging enough to balance and keep track of all the necessary planning documents, but once you begin working on the campaign itself, you are slammed with creative assets, feedback, and deadlines. You’ve spent many hours attempting to arrange & streamline everything before the campaign really goes live. Indeed, it can be intimidating.
Fortunately, there are a tonne of campaign management tools available that can support you in organising all of your resources, increasing the likelihood that your project will be successful, and running an effective campaign. We’ve broken down some of our preferred campaign management tools into free and premium categories so you can better understand all of your options. In order to make things a little bit simpler, we have also divided the tools into distinct categories. Let’s start now.
Email tools
Email is a crucial component of campaign marketing since people who sign up for your email list are either devoted customers or genuinely curious about your product. The way you carry out email marketing tactics or advertising campaigns is a crucial component of your total brand efforts, regardless of whether you maintain things in-house or choose to partner with reputable email marketing companies.
To assist you succeed with your upcoming campaign, we’ve compiled a list of some of our favourite email tools that are also excellent campaign marketing tools.
1. Hubspot
Due to the fact that hundreds of businesses use it, Hubspot is at the top of our list of campaign management tools. Although Hubspot has a wide range of services, we particularly appreciate how simple its email marketing tools are. With Hubspot’s email tool, you can create personalised emails using a drag-and-drop feature and send them to a specified list of contacts. You can also obtain assistance with this from a business like Mail Bakery.
You can A/B test, personalise your emails, analyse how much of your company’s revenue is directly attributable to each individual email, and track a tonne of additional metrics using Hubspot’s email marketing. Additionally, Hubspot integrates with many other popular office tools that you might already be using, such as Hive!, making it incredibly simple to add this tool to your current workflow. This is another campaign management tools. Also check spy tools
2. MailChimp
MailChimp is a drag-and-drop email editor with email personalisation, A/B testing, and device optimization, similar to Hubspot. Additionally, MailChimp has a huge selection of templates that you may use to create and customise the email of your dreams. What sets MailChimp apart from HubSpot is its pricing; the solution starts at $30 per month for 2,500 contacts and goes up from there. This is another campaign management tools.
3. Drip
Drip is a fantastic product to put at the top of the campaign marketing tools list if you’re in the eCommerce or DTC sector. Through direct integrations with well-known online retailers like Shopify, the service enables you to keep track of every interaction a customer has had with your brand and use that information to guide the emails you send them. For brands of all sizes, their improved workflow split testing and marketing automation are useful tools.
4. Constant Contact
If you’re new to sending emails, Constant Contact is a terrific tool to utilise for campaign management. This is in our list of the top campaign management tools because the drag and drop functionalities are so ridiculously simple to use. You may organise a mass email using advanced list-building tools, segment emails, create welcome letters, and send triggered email series using Constant Contact. This programme enables you to schedule posts for social networking.
5. Snovio
Snov.io is an all-in-one platform for automating cold outreach that gives you complete control over your lead generation and sales organisation operations. It enables you to reach out to prospects at the perfect moment with a highly customised message. You can automate your cold email outreach efforts and expand your business with a variety of email outreach tools and features, from email discovery and verification to creating intricate email sequences. This is another campaign management tools.
With Snov.io, it is simple to:
- Locate individual and mass email addresses
- Verify the legitimacy of an email list
- Send triggered emails that are highly tailored.
- Streamline follow-ups.
- Track engagement
- Examine your rivals, among many other things.
Utilize this marketing and sales automation solution to fill the sales funnel much more quickly and lower the cost per lead for the campaign.
6. EmailOctopus
If you want to concentrate just on email campaign management, EmailOctopus is a truly fantastic option. It includes an easy-to-use email editor and a library of templates, as well as all the other tools you need to make stunning campaigns. Additionally, a tool for automation allows time-based autoresponders, such as welcome emails and onboarding sequences, to be set up. To deliver more focused campaigns to the appropriate people, you can also divide your email list into groups using custom fields and recent campaign activity. This is another campaign management tools.
7. Encharge
Encharge is a potent email marketing automation solution that was created especially for startups and digital businesses and is essential for campaign marketing. Through its powerful visual flow builder, Encharge provides you the freedom to create segments of your target audience and design their customer journey and experience. You can simply bring in live user data from outside sources and automate processes thanks to its simple integration with the best-in-class apps. Also check keyword research tools
You may go beyond email while converting, onboarding, or keeping consumers with the connected apps thanks to its special flow builder. Additionally, the tool lets you run A/B tests, conduct lead scoring, track user activity, provide analytics for every email you send, and personalise your messaging with dynamic content. This is another campaign management tools.
Project Management Tools
Project management tools are an addition to our list of campaign planning tools and are vitally essential throughout the campaign planning process. They serve as a central location for all project-related assets, communication, approvals, and papers. They also serve as an archive for all tasks that have been performed. We strongly advise looking into a project management solution for your team if you’re feeling disorganised and want to get more done but your to-do list is making you feel overwhelmed.
8. Hive
The only tool you need to use in the morning to get your job done is Hive, a complete all-in-one project and campaign management solution. With native chat, native email, more than 1,000 connectors, and configurable project views including Gantt, Kanban, calendar, portfolio, and table view, Hive elevates project management to a new level.
Action cards are the skeleton of Hive and are found inside bigger initiatives. Teams can upload files, provide input with proofing and approvals, tag one another, and make general comments inside these action cards. Hive is used by teams at illustrious businesses like Starbucks, Uber, and Google. The complete feature list for the app is available here. This is another campaign management tools.
Did you know that Hive recently ranked among the top 9 project management solutions globally according to Capterra? Discover why Hive received the greatest customer satisfaction rating of all the tools on the market, 100 out of 100, by getting started for free right now. It is the only project administration tool that was created by and for users.
9. Trello
Small teams or individuals wishing to use a straightforward project management solution might consider Trello. The tool is based on the Kanban board method of project management, which was developed in the 1940s by an industrial engineer. Trello is based on cards, which you can group into various phases on the board.
For a more engaging experience, you can also color-code the cards, add pictures or files, and ask your team to work with you on a board. Trello has a fundamental drawback in that each board may only represent one project. If you want to establish two larger projects, you must create two boards.
10. Todoist
One of the simplest productivity tools is Todoist, which lets you sort by tags and color-coded projects to organise tasks together. This is another campaign management tools.
Todoist’s “Karma” feature is a favourite. Karma is essentially its attempt to game-ify productivity so that you continue to use the software. You get points for completing activities and using the app in various ways. In the highest right-hand corner of your app, you can see your Karma.
11. Asana
Asana, a well-known project management tool developed by one of Facebook’s founders, is unquestionably among the most aesthetically pleasing project management tools. Asana is a platform that is widely used by creatives and teams because of its dynamic layout and design. Asana assists individuals and teams in enhancing communication and overall accountability.
12. Casual
A unique project and campaign management tool called Casual assists teams in visualising chores and ideas into simple workflows. This application is good for those who are new to project management and are looking for something straightforward and visually appealing. Sub-processes, templates, milestone measurement, and deliverable tracking are a few of Casual’s additional capabilities. This is another campaign management tools.
13. Quorum
Quorum is a tool for organising campaigns, NGOs, political parties, and unions’ teams and in-person activities. In other words, it aids in the organisation and involvement of their fan base. Quorum is also utilised by businesses that want to oversee groups of regional ambassadors and plan to launch strong, targeted campaigns locally or on the ground.
The web platform and mobile app assist in pushing information and instructions to regional ambassadors, centralising the data they gather while out in the field, and, for the most sophisticated campaign, identifying priority field regions based on Quorum’s geoprofile function.
14. New Old Stamp
You can market your business via email signatures with Newoldstamp’s assistance. Personalize the calls to action in each email your team sends to boost brand recognition and CTR rates. With this kind of marketing, your email outreach can increase, generating more leads for the company as a whole! This is another campaign management tools. Also check payroll software
You have total control over the company email signatures with the email Signatures Central Management in terms of features. A custom generator that is made to your specifications is available upon request. Your email signature marketing campaigns feature centralised dashboard management and are fully branded.
CRM Tools
Every campaign requires the use of CRM (customer relationship management) tools, which also serve as important campaign management tools. They are excellent for preserving the client relationship throughout the campaign lifecycle in addition to centralising customer information and assisting in sales and marketing team alignment. Additionally, they typically contribute to the smooth operation of the sales cycle, which is crucial because sales are typically the end goal of every campaign.
Here are a couple of our greatest picks for CRM software available today.
15. Salesforce
In general, this formidable business offers a wide range of CRM, marketing automation, and analytics tools. Prior to the 1999 founding of Salesforce, businesses frequently had to develop their own CRM tools internally, which was expensive and time-consuming. This is another campaign management tools.
Salesforce outsourced that process, and sits on a cloud that anyone may access. The solution is highly adaptable and may be used for a variety of tasks, including tracking customer journeys and lifecycle leads during a campaign. Using a technology like Salesforce also makes it easier to identify campaign successes and problems so you can make the required adjustments.
