White papers are a great way to share detailed information about your restaurant business with potential customers. They can help you establish yourself as an expert in the industry and persuade customers to choose your restaurant over others. Here are 13 tips on how to make a white paper that will help promote your restaurant business:
- Tell the Reader What Your Restaurant Offers.
First, you need to make sure your white paper makes it clear what your restaurant has to offer your potential customers. This will act as an introduction to the overall concept of your business and should also include a brief explanation about how the features of your restaurant are beneficial to your customers. For example, it could discuss how your restaurant is a low-fat, all-natural food provider that focuses on making healthy eating more accessible to the general public.
- Explain Your Target Market.
Next, you need to examine your target market and explain who they are in detail. For example, if you are running a family-style Italian restaurant, you might describe your target market as families with young children who would appreciate the laid-back vibe, affordable prices, and convenient location.
- Highlight the Benefits of Using Your Product or Service.
In this portion of your white paper, you will want to point out what benefits customers will get from using your product or service. This is where you can go into more detail about what sets your business apart from the competition out there. For example, you could say that customers will enjoy free WiFi when they eat in your restaurant or emphasize how they can get carry out without having to stop by in person.
- Discuss Product Pricing.
Once you have established who your target market is and why they would benefit from using your product or service, you just need to go over how much it costs. This is an essential part of your white paper because customers will want to know the upfront investment before they commit to trying out your restaurant.
- Discuss Product Availability.
You also need to make sure that potential customers are aware of when your product will be available for them to use. For example, if you have seasonal hours or are only open five days a week, you will want to mention this in your white paper.
- Mention Product Portion Sizes.
Another important factor that customers will want to know about is what the portion sizes are like when they eat at your restaurant. For example, you could say that customers can order side dishes to share with their friends or family members so they get the most value out of their meal.
- Highlight Where Your Restaurant is Located.
It is also important to give customers an idea of where your restaurant is located so they know if it will be convenient for them to visit. You can do this by giving an address or talking about its proximity to major roads and other parts of the city.
- Mention Product Availability for Takeout.
In addition, you will want to make it clear whether customers will be able to get your product as takeout so they don’t have to sit down and eat there. For example, you might say that customers can call ahead to place an order so they can pick it up on their way home from work or school.
- List the Product’s Special Features.
One of the main reasons why people are interested in your restaurant is because of its unique features and benefits. For example, you could discuss how your restaurant is allergy-friendly and has vegan, vegetarian, gluten-free, and low-carb options.
- Highlight the Advantages of Using the Product or Service for Customers.
Another aspect of your white paper you will want to mention is why customers should choose your product or service over others on the market today. For example, you could point out how your food is made from scratch and never frozen so customers will know they are getting a fresh meal every time.
- Discuss How Your Restaurant Operates in Detail.
When it comes to truly selling your product or service on a white paper, you also need to go over exactly how you operate on a daily basis. For example, you could talk about how your kitchen is open from 11 a.m. to 10 p.m. and describe the inside of your restaurant in detail so customers can envision themselves eating there for lunch or dinner one day soon.
- Summarize Product Benefits and Packaging.
When it is all said and done, you need to restate the key points of your white paper so readers know what benefits they will get when they use your product or service. This is also a good time to reintroduce your brand logo so customers can remember who you are in case they want to order in the future.
- Offer an Enclosure If Applicable.
If your white paper includes a coupon, you will need to include an enclosure mentioning it so customers remember to redeem the offer when they visit your restaurant. Plus, this is a great way to promote other products or specials that might be going on at the moment.
To make your white papers more creative, use Venngage — a free infographic maker that offers a wide range of free white paper templates for everyone. Here are some of the best white paper examples from their website!
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In order to attract new customers and increase sales in your restaurant, you need to create a unique, relevant message that makes your brand stand out from the competition. By including the 13 factors above in your white paper, you will be able to engage potential customers and establish yourself as a trustworthy source for great food and service. Discover more white paper designs by clicking here!
